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her*by Micro-dose Edibles

Research, Business Strategy, Brand Identity & Packaging Design
A cannabis-infused edible brand her*by, founded by a female entrepreneur, offers a range of micro-dose edibles for enhanced functionality and a mild, relaxing experience, with minimal side effects.





Three types of cannabis were studied: sativa, which gives you an energy boost; indica, known for helping you relax; and hybrid, a mix of both that offers a balanced experience.



Since the products are cannabis-infused edibles, they must comply with all government regulations. The biggest challenge was designing a child-proof feature for the paper box packaging.

Click here to learn more about the project
The logo has been refined with a lightweight modern serif typeface. To add a unique touch, the asterisk symbol was reimagined; it traditionally has six points, but has been altered to feature seven, symbolizing a cannabis leaf. 



The final design adjustment involved aligning the head serifs of the letters 'h' and 'r' with the edges of the modified asterisk to achieve a more cohesive appearance.



The reason for naming it her*by is because it's a word which is combined with “her” and “by”, targeting a female audience, while also incorporating “herb” to convey a sense of being cannabis products.



The product options include chocolate bites, sour gummies, and caramel chews, each available in three delightful flavors: sativa, hybrid, and indica strains. The packaging box colors are specified for each of the nine products.





her*by's packaging features a fully paper-based child-proof mechanism, making it both recyclable and eco-friendly. Additionally, the packaging is completely opaque, keeping the contents discreet and securely out of children's reach.




her*by's target audience includes busy female professionals who work long hours and turn to cannabis-infused edibles as a way to relax and unwind after a hectic day.